What this lesson teaches
This activity introduces digital marketing principles as children identify and analyze online advertisements, essential for understanding consumer behavior in today's digital world.
Digital Literacy
Can you finish digital marketing treasure hunt in about 30 min?
Digital Marketing Treasure Hunt
You will this activity introduces digital marketing principles as children identify and analyze online advertisements, essential for understanding consumer behavior in today's digital world.
Duration30 min
Age GroupAges 13–14
DifficultyBeginner
SubjectDigital Literacy
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How the activity runs
The learning connection
Engagement through a treasure hunt format combines fun with learning. By critically evaluating ads, children apply Vygotsky's scaffolding, progressing from simple recognition to deeper analysis with adult guidance.
Try it with your learner
1. Gather internet-enabled devices (laptop/tablet/smartphone). 2. Set a timer for 15 minutes to find as many online ads as possible. 3. Note the type of each ad (banner, video, social media). 4. Write down the brands and what they are advertising. 5. Discuss with family why you think these ads are effective. 6. Create a mini-report on your top 3 favorite ads, including why they caught your attention.